Kōdō Hospitality Kōdō Hospitality

The data layer
for Moroccan
hospitality.

Kōdō tracks 300+ hotels, 35 brand groups, and 23 destinations, delivering institutional-grade market intelligence for hospitality professionals, investors, and asset managers.

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Hotel Supply Database
300+
Independent verified hotel records across Morocco's classified market

Six modules. Every dimension of Morocco's hotel market.

A system that transforms raw supply data, live rate intelligence, and market benchmarks into actionable insight.

01 Hotel Directory
02 Brand Intelligence
03 Development Pipeline
04 Ownership Intelligence
05 Market Benchmarking
06 Intelligence Reports
01 300+ Hotels Tracked

300+ hotels with verified room counts, segment classification, brand affiliation, ownership, and opening years across 23 destinations.

23 Destinations
8 Segments
02 35 Brand Groups

35 brand groups profiled with performance benchmarks, market share analysis, city presence, and Morocco-specific descriptions.

23 Cities
Intl + Local Coverage
03 16 Pipeline Projects

Confirmed pipeline projects with brand, operator, investment commitment, opening timeline, and an interactive pipeline map.

4,200+ Keys
8 Cities
04 8 Owner Profiles

Institutional owner profiles including Madaëf, Risma, Al Mada, and Valeria Hotels with full portfolio breakdowns and key statistics.

150+ Hotels
3 Groups Key Owners
05 Daily Rate Updates

ADR, occupancy, and RevPAR benchmarking against a custom comp set of up to 5 properties. Daily rate intelligence from live OTA scraping.

3 Metrics ADR · Occ · RevPAR
Up to 5 Hotels
06 PDF Intelligence Reports

City-level PDF reports with AI-powered narrative, supply analysis, pipeline tracking, investment perspective, and Kōdō market ratings.

AI Narrative
City-level Analysis

Data-driven advisory across the full asset lifecycle.

Institutional asset management expertise combined with Morocco's most comprehensive hotel database, applied at every stage of the investment process.

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01
Investment & Acquisition
  • Hotel acquisition advisory
  • Investment analysis
  • Hotel valuation — income cap, DCF, sales comparison
  • Business planning
  • Due diligence support
  • Debt advisory and lender support
02
Market Intelligence
  • Feasibility studies
  • Market research and demand analysis
  • Competitive positioning
  • Data intelligence and benchmarking
  • Tourism strategy consulting
03
Brand, Concept & Operations
  • Hotel concept development
  • Brand and management company selection
  • Contract negotiation (HMA and franchise)
  • Rebranding and asset repositioning
  • Operator performance monitoring
04
Asset Management
  • Advisory across the full hotel asset lifecycle
  • Owner representation
  • Strategic planning
Who uses Kōdō?
Hotel Investors & Funds

I need to know what comparable assets trade at before I move on an acquisition. Market data in Morocco is either unavailable or comes from the operator with a conflict of interest.

Owners & Asset Managers

I need to benchmark my portfolio against the market without relying on what my operator tells me. Independent data is the only data I trust.

Developers & Operators

I need to know what brand belongs in this location, what the pipeline looks like, and whether the market can absorb another hotel before I commit to anything.

Banks & Financial Institutions

I need an independent view of what this asset is worth and how the market around it is performing before I commit to a lending decision.

Institutional-grade analysis for Morocco hospitality.

Regular reports covering Morocco's key hotel destinations, including supply analysis, performance benchmarks, pipeline tracking, and Kōdō market ratings.

Tamuda Bay / Tétouan

Tamuda Bay: The Rise of Morocco's Mediterranean Luxury Corridor

July 2026 · 10 Pages

An in-depth analysis of Tamuda Bay's emergence as Morocco's premier Mediterranean luxury destination. Covers supply evolution, demand drivers, performance estimates, pipeline, and investment perspective.

Hotels14
Pipeline1
RatingOutperform
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Marrakech

Marrakech: Supply Pressure and the Luxury Repositioning Wave

Q3 2026 · In Preparation

A deep dive into Marrakech's hotel market dynamics, covering new luxury supply absorption, upper upscale positioning shifts, pipeline pressure, and the outlook for ADR and occupancy recovery post-2025.

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Transparent pricing. No hidden fees.

Observer
990 MAD / month
  • ✓Hotel Directory (300+ hotels)
  • ✓Interactive Map
  • ✓Development Pipeline
  • ✓Brand Intelligence
  • ✓Ownership Intelligence
  • ✓Tourism Data & News
  • ✓AI Analyst (10 queries/month)
  • ×Market Benchmarking
  • ×Intelligence Reports
  • ×Excel Data Export
  • ×Hotel Valuation Tool
  • ×Priority Advisory Access
  • ×Custom Reports
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Advisory
Custom
  • ✓Full platform access
  • ✓Hotel Valuation Tool
  • ✓Priority advisory team access
  • ✓Custom market reports
  • ✓Direct analyst support
  • ✓Unlimited AI Analyst
  • ✓Excel Data Export
  • ✓Rate intelligence calendar
Contact Us →
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Morocco's leading hospitality intelligence platform

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