KŌDŌ
The Data Layer for Moroccan Hospitality
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Everything You Need to Understand the Morocco Hotel Market

One platform. 300+ hotels. Real intelligence.

Hotels Tracked
Cities Covered
Brand Groups Profiled

The Most Complete Morocco Hotel Database

Six intelligence modules covering every dimension of the Morocco hotel market

Hotel Directory

300+ branded and independent hotels with verified key counts, segment classification, brand affiliation, ownership, and opening years across 23 Moroccan destinations.

Brand Intelligence

35 hotel brand groups profiled with performance benchmarks, market share analysis, city presence, and Morocco-specific brand descriptions.

Development Pipeline

Confirmed hotel pipeline projects with brand, operator, investment commitment, opening timeline, and an interactive pipeline map.

Ownership Intelligence

Institutional hotel owner profiles including Madaëf, Risma, Al Mada, and Valeria Hotels with full portfolio breakdowns and key statistics.

Market Benchmarking

ADR, occupancy, and RevPAR benchmarking against a custom comp set of up to 8 properties. Daily rate intelligence from live OTA scraping.

Intelligence Reports

City-level PDF market intelligence reports with AI-powered narrative, supply analysis, pipeline tracking, investment perspective, and Kōdō market ratings.

Kōdō Advisory

Data-driven hospitality advisory across the asset life cycle

Investment & Acquisition

  • Hotel acquisition advisory
  • Investment analysis
  • Hotel valuation — income capitalization, DCF, sales comparison
  • Business planning
  • Due diligence support
  • Debt advisory and lender support

Market Intelligence

  • Feasibility studies
  • Market research and demand analysis
  • Competitive positioning
  • Data intelligence and benchmarking
  • Tourism strategy consulting

Brand, Concept & Operations

  • Hotel concept development
  • Brand and management company selection
  • Contract negotiation — HMA and franchise agreements
  • Rebranding and asset repositioning advisory
  • Operator performance monitoring

Asset Management

  • Advisory across the full hotel asset life cycle
  • Owner representation
  • Strategic planning

Discuss your project with our advisory team

Contact Kōdō Advisory →

Kōdō Intelligence Reports

Institutional-grade market analysis for Morocco hospitality

Kōdō publishes regular market intelligence reports covering Morocco's key hotel destinations. Reports include supply analysis, performance benchmarks, pipeline tracking, investment perspective, and Kōdō's proprietary market rating. Available to Benchmarker and Advisory subscribers.

Latest Report

Tamuda Bay: The Rise of Morocco's Mediterranean Luxury Corridor

July 2026 · 10 Pages · Tamuda Bay / Tétouan

An in-depth analysis of Tamuda Bay's emergence as Morocco's premier Mediterranean luxury destination. Covers supply evolution, demand drivers, performance estimates, pipeline, and investment perspective.

Request Report →
Hotels Analysed 14
Pipeline Projects 1
Kōdō Rating Outperform

Subscription Plans

Observer
MAD 990 / month
  • Hotel Directory (300+ hotels)
  • Interactive Map
  • Development Pipeline
  • Brand Intelligence
  • Ownership Intelligence
  • Tourism Data
  • News & Editorial
  • AI Analyst (10 queries/month)
Get Started →
Advisory
MAD 6,990 / month
  • Full platform access
  • Priority advisory team access
  • Custom market reports
  • Hotel valuation tool
  • Direct analyst support
Contact Us →

Built for Morocco Hospitality Professionals

Hotel Investors & Funds

Market intelligence for acquisition screening, asset valuation, and investment decision-making across Morocco's hotel sector.

Owners & Asset Managers

Benchmarking and performance monitoring for your portfolio. Track your assets against the market in real time.

Developers & Operators

Pipeline tracking, feasibility data, brand selection support, and market positioning for new hotel developments.

Banks & Financial Institutions

Hotel valuations, market data, and performance benchmarks to support lending decisions and portfolio monitoring.

Start with Kōdō

Join Morocco's leading hospitality intelligence platform