NATIONAL RevPAR MAD 1,240 · NATIONAL OCCUPANCY 67.4% · NATIONAL ADR MAD 1,840 · MARRAKECH RevPAR MAD 1,620 · CASABLANCA RevPAR MAD 1,310 · LUXURY SEGMENT ADR MAD 3,240 · 45 HOTELS · 7 CITIES · 2025 FY ESTIMATES · NATIONAL RevPAR MAD 1,240 · NATIONAL OCCUPANCY 67.4% · NATIONAL ADR MAD 1,840 · MARRAKECH RevPAR MAD 1,620 · CASABLANCA RevPAR MAD 1,310 · LUXURY SEGMENT ADR MAD 3,240 · 45 HOTELS · 7 CITIES · 2025 FY ESTIMATES ·
Morocco Hospitality Intelligence

The data layer for
Moroccan hospitality

Kōdō tracks RevPAR, occupancy, ADR, TRevPAR, and GOP margin across 45 branded hotels in 7 Moroccan cities. Built for investors, operators, and advisors who need institutional-grade data — not spreadsheet estimates.

45 Branded Hotels
7 Cities Covered
1,240 Nat. RevPAR (MAD)
67.4% Nat. Occupancy

2025 FY estimates · Kōdō proprietary database · Updated quarterly

Platform

Six modules. One interface.

01

National KPIs

Keys-weighted national benchmarks — occupancy, ADR, RevPAR, TRevPAR, and GOP margin — updated at the portfolio level in real time.

02

City Segmentation

Performance by city: Casablanca, Marrakech, Agadir, Fès, Rabat, Tangier, Essaouira. Compare markets across every KPI.

03

Hotel Pipeline

Track 18+ hotels under development. View opening dates, investment values, brand affiliations, and pipeline concentration by city.

04

Benchmarking

Upload your own property data and benchmark performance against the Kōdō market database — by city, segment, or brand group.

05

Market Intelligence

Curated editorial on hotel openings, investment transactions, and demand trends — written by the Kōdō research team.

06

AI Analyst

Ask any question about Moroccan hotel performance and receive data-grounded answers from Kōdō's AI, trained exclusively on the platform's proprietary database.

Who We Serve

Built for professionals
who move capital.

Investors & Funds

Underwrite hotel acquisitions with verified RevPAR comps, cap rate benchmarks, and pipeline data across all branded segments.

Hotel Operators

Benchmark your property's KPIs against city and segment averages. Identify performance gaps before they reach your owner.

Developers

Validate site selection with demand data, competitive supply analysis, and forecast RevPAR at stabilisation for any Moroccan city.

Advisors & Consultants

Support feasibility studies, asset reviews, and management pitches with institutional-grade data and branded market reports.

Coverage

Where we have data.

Destination Cities

Marrakech 14 hotels
Casablanca 12 hotels
Agadir 7 hotels
Fès 4 hotels
Rabat 4 hotels
Tangier 2 hotels
Essaouira 2 hotels

Top Origin Markets by Room Nights

France
28%
Morocco (domestic)
22%
Saudi Arabia
14%
United Kingdom
11%
UAE
8%
Germany
6%
Other
11%

Pricing

Access the data.

Analyst

Market View

MAD 1,200 / month

National KPI dashboard

City-level aggregates

Pipeline tracker

Market intelligence feed

1 user seat

Get Started

Enterprise

Custom

On request

Everything in Professional

Custom data uploads

Private benchmarking suite

API access

Bespoke research reports

Unlimited seats

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