Market Overview

Morocco branded hotel market · 2025 FY estimates

Total Keys —

Occupancy —

Avg ADR — MAD

RevPAR — MAD

RevPAR by Destination MAD · keys-weighted

Occupancy by Destination % · keys-weighted

Brand Group Performance All destinations · 14 groups

	Brand Group	Hotels	Keys	Occ %	ADR (MAD)	RevPAR (MAD)	GOP %

Hotel Map

Circle size = room count · click any marker for details

Morocco Hotel Pipeline

Confirmed and announced development projects · Kōdō proprietary tracking

Projects Tracked — all pipeline

Keys in Pipeline — new rooms

Est. Investment — MAD billions

Opening by 2027 — projects

Keys by Project amber = Under Construction · blue = Planning

Investment by City MAD billions · total pipeline

Project	City	Brand	Opening	Status	Keys	Inv. (MAD M)

Pipeline Map Marker size = keys · amber = Under Construction · blue = Planning

Hotel Directory

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City

Segment

Hotel Name ↑	City ↕	Segment ↕	Brand Group ↕	Keys ↕	Occ % ↕	ADR (MAD) ↕	RevPAR (MAD) ↕	GOP % ↕

Benchmarking

Your performance vs competitive set · Powered by Kōdō

Demo mode — sample Marrakech luxury comp set

MY PROPERTY

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ADR Calendar MAD per night · dark = higher rate

Occupancy Calendar % · green = high · amber = mid · red = low

RevPAR Trend daily · My Property vs Comp Set Avg

Occupancy Trend daily % · My Property vs Comp Set Avg

Day of Week Analysis avg occupancy % · My Property vs Comp

Monthly Summary RevPAR Index = My RevPAR ÷ Comp RevPAR × 100

Month	My Occ	Comp Occ	My ADR	Comp ADR	My RevPAR	Comp RevPAR	Index

AI Insights Powered by Claude · auto-generated from current selection

Insights will appear here after data loads…

Morocco — Tourism Intelligence

Source: ONMT, Ministère du Tourisme, ONDA · 2020–2025 official data · 2026E Kōdō forecast

Int'l Arrivals 2025 20.1M tourists +16% vs 2024

Tourist Nights 2025 52.1M nights +14% vs 2024

Tourism Revenue 2025 MAD 118B Moroccan Dirhams +12% vs 2024

Avg Length of Stay 6.2 nights per visitor

Top Origin Market France 22% of arrivals

International Arrivals Trend millions · amber bar = 2026E Kōdō forecast

Arrivals by Mode of Transport millions per year

Top Origin Markets 2025 · share of arrivals

MRE arrivals primarily via Tanger Med ferry — peak July/August

Tourist Nights by Destination 2025 · millions

Airport Traffic — Top Gateways 2025 · millions passengers

Tourism Revenue Trend MAD billions · amber bar = 2026E Kōdō forecast

Seasonality Index relative demand · July = 100

Key Demand Catalysts

AFCON 2025 — Morocco Host

+2.1M estimated incremental international visitors generated by the tournament

FIFA World Cup 2030

Co-host with Spain & Portugal · projected +4–6M visitor uplift for Morocco

Vision Maroc 2030

National tourism strategy targeting 26M annual arrivals and MAD 200B revenue by 2030

Tanger Med Port Expansion

Largest port in Africa — expanding MRE ferry capacity and cruise terminal operations

Air Connectivity Growth

180+ new direct air routes launched 2023–2025, including Gulf and North American connections

Hotel Development Pipeline

45+ luxury and upscale hotel projects under development across Marrakech, Agadir, and emerging destinations

Upcoming Events Driving Visitor Demand — 2026 Publicly announced programmes · dates subject to change

Tourism statistics: ONMT official publications 2020–2025. 2026E: Kōdō estimates based on YTD trends and forward bookings. Airport data: ONDA. Events: publicly announced programmes — dates subject to change.

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Total Keys —

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Avg ADR — MAD

RevPAR — MAD

GOP Margin —

RevPAR by City MAD · keys-weighted

Hotels

Hotel Name ↑	City ↕	Segment ↕	Keys ↕	Occ % ↕	ADR (MAD) ↕	RevPAR (MAD) ↕	GOP % ↕	Owner ↕

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Open Kōdō Estimate

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ADR — MAD

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Estimated annual financials · Kōdō model

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Est. Asset Value

Indicative only — based on Kōdō estimates. Not for investment decisions.

Market positioning — — RevPAR MAD · all hotels in city · sorted high to low

Segment benchmarks vs city average in same segment

Brand group

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— hotels in Morocco under this group

Upcoming supply — — confirmed pipeline projects

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Owner

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Market Intelligence

Original research & analysis from Kōdō Editorial

AI Analyst

Powered by Claude · Kōdō proprietary database · 2025 FY estimates

K

Kōdō Market Intelligence

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